Social Media in the Logistics Sector
Today’s IFW Newsletter featured an article that, as the author of a transportation management blog, I found intriguing: The impact of social media in the logistics sector. The author explains how in a field characterized by fast-paced communications and technology, in the past social contact was limited and depended on personal relationships that may have developed over many years. The many social media outlets that are available these days changes that:
With a few simple clicks of a mouse it is possible to reach out to thousands of people who will be able to offer advice and guidance so that, collectively, people can benefit from their experiences.
LinkedIn is one source in particular that the article discusses. With nearly 1,700 groups devoted to logistics and supply chain topics, LinkedIn is one of the most popular forums for individuals to share knowledge, advice, opportunities, and industry developments.
According to the author,
This demonstrates just how wide-ranging and diverse a discipline it has become, and also shows that there is something for everyone depending on your interests or business focus.
The internet has allowed a phenomenon described as “the long tail of demand” which suggests that the huge availability of information on the net creates increasingly focused niches from which everyone can benefit, so whatever your specialism, you can either find it or find someone else who knows about it.
If you’re interested in getting involved in these online conversations generated by social media outlets, but not sure where to begin, I would suggest joining our LinkedIn group, GTM Best Practices, or interacting with us on Twitter!

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